From Cosmos to Craft: Changing women’s minds about beer

by: Tierney Pomone
March 30, 2012

So, gentlemen, you want your wife/fiancee/girlfriend/the lovely lady in your life to enjoy craft beer with you? This is no easy task. As I’m sure you know, women can be difficult to sway, especially when they are already set in their ways. Fret not guys, because I have a few suggestions on how to get her started and continue her growth into the delicious world of craft beer.

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I surveyed other women who enjoy craft beer and found a common theme among the stories, and my own history with craft beer is quite similar: A guy in their life (boyfriend or good friend) was the catalyst, continually sharing samples, buying craft beers and encouraging their journey into the beer unknown.

Some of the women I spoke with had never liked¬†any¬†beer, let alone craft, and with time, their palette changed. Others had tried a few here and there but had little guidance on what styles and flavors they would prefer, so they “never got into it” until someone was there to help.

Every woman is different, but if you can show her craft beer in a way that is meaningful to her, you have a better chance. For example, if your girl really likes to cook or already has an interest in food and wine pairings, show her how beer can be paired almost the same way. Maybe even make a dinner for her? (P.S. WOMEN LOVE THAT!) If you’ve noticed that every time you go out she orders a sweet or fruitier drink, suggest she try a fruit flavored or sweeter beer. That way she isn’t entirely out of her comfort zone.

I think the most important part of all is to be positive and supportive. If you hand her a beer and she absolutely hates it, try to identify what flavors she doesn’t like in it and find something else to fix it. Perhaps she has an aversion to hops, or maybe stouts are too bitter. Personally, just being offered the chance to try something I didn’t usually drink really helped expand my favorite drinks from just wheat-style beers to just about everything. I have the hardest time turning down a dark, delicious stout which you wouldn’t have seen anywhere near my lips just a few short years ago.

I wish you the best of luck as you undertake this journey together into some delicious memories with beer. And, ladies, give it a chance because you just might find something you like!

As seen on Beer Geek Nation.

Categories: Craft Beer

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