Crowlers Not Just a Trend: GIVEAWAY
Once it was thought that good beer could only come from a bottle. Then people came around to the idea that craft beer not only tasted just as good from a can, but in some cases better.*
The same thing is now happening to growlers, which were once thought as the sole way to take home the freshest beer right from the brewery, with the emergence of the Crowler.
*Intern Jimi contributed to this post.
A Crowler, for those of you unfamiliar, is a 32 oz. can that is filled from the taps and sealed with a specialized machine. Crowlers are recyclable, one-use, clean vessels that help breweries ensure people are getting beer the way they intend. Plus, they’re easily portable — not to mention a great solution when you want to take beer home but forgot your growler (you know you don’t need another growler).
The first crowler machine in the area landed at Al’s of Hampden/Pizza Boy Brewing Co., much to the joy of local craft beer lovers. Brewery at Hershey just purchased a Crowler machine and began making fills immediately. ZerØday Brewing also was on the forefront of this technology.
3 Reasons Crowlers Rule
- Space savers: Crowlers are not only smaller, but are easily stackable. Intern Jimi said he can fit three Crowlers in his fridge with no problem, while sometimes he has trouble stashing just one growler.
This is a big deal for a place like Al’s, who offer almost 100 beer styles with most (but not all, TIRED HANDS) available for Crowler fills to take home. It used to be almost impossible to try a bunch of different beers from Al’s with out handing your keys over.
Now, you can grab a few Crowlers, attach them to their plastic holders and take them home to try that night or over the course of the next few days.
2. Drink from the can: Have you ever tried to drink straight from the growler? Jimi has (of course), it’s not that easy, and can get a bit messy in more ways than one. Crowlers make not sharing your beer even easier.
As I mentioned, ZerØDay Brewing Co. embraced the Crowler trend right away, focusing on them before branding and selling their own growlers.
ZerØday’s next-door neighbor, the Midtown Cinema, also saw the potential for crowlers. Many of their showings encourage “BYØZ” — Bring Your Own ZerØday. You can simply grab a crowler at the brewery and take it over to drink during your movies.
Try that with a growler.
3. Freshness and longevity: I have kept unopened Crowlers in the fridge for up to two weeks without them going flat. The silence of a flat growler after just a week on the shelf is very deflating.
Victory Brewing Co. also has started filling Crowlers recently and has taken the next step in the Crowler evolution.
While Al’s, ZerØday and Brewery at Hershey are utilizing branded labels (with room to write in marker the beer inside), Victory purchased printed cans with a big ol “V” in their trademark red on blue background. Also, the fills at Victory are extremely cheap — most are around the price of a pint at the brewery. Check out the new place in Parkesburg to get your own!
Crowlers are awesome. If you haven’t embraced them yet, it’s about time you do because they will be popping up at more places before you know it.
What’s next in the Crowler trend? Obviously Crowler Cozies.