Beer, Wine, Sushi, Ice Cream, Candy, Oh My! Preview: Weis Markets Enola
It’s no longer news that Weis Markets new Enola store is finally opening this week. You’ve probably heard they have a pub and an ice cream bar — and they do. They also have so much more.
Since my recent preview, I’m really excited for tomorrow’s opening — and if you follow me on social media, I’ll be there tomorrow morning sharing some of these great new features.
Weis Markets Pub
With eight beers on tap — a largely local (and ultimately rotating) selection including neighbor, Pizza Boy Brewing; nearby cidery, Wyndridge Farm; hometown hero Tröegs; and more — you can get a flight of 4 6-oz pours, a pint while you eat, or get a 32- or 64-oz growler fill to go.
Like something on tap? Get it. The Pub will be rotating its draft list regularly, aiming for a selection of fresh and seasonal beers. The growler fill stations utilized technology designed to keep (unopened) beer fresh up to 45 days.
If you’re hanging in to get the full “pub” experience, grab a seat at the bar, or find a table or booth around the corner, where a fireplace and garage-style windows will help accentuate the season.
You’re welcome to bring your own (clean, please) growler to be filled, though for a limited time you can score a free Weis Public Fare growler to add to your collection.
Also featured are more than 900 varieties of packaged beer, so you can build-your-own six-pack for the road.
Don’t feel restricted by this commitment to fresh craft beer. Wine is also at the heart of the pub, where you can enjoy a glass at any of the nearby seating areas as well.
More than 500 varieties of wine are available, including a “Premium” section, bargain boxed wines, and Pennsylvania produced vintages.
Ice Cream Parlour
The pub is multifunctional. While the far side serves fresh, craft beer and wines, the center is your coffee station, which will caffeinate you with whatever most pleases you: fresh coffee, cappuccinos, espresso, the whole lot. Trained baristas will be on staff to appropriately prepare you for your grocery shopping goals.
Next to the coffee bar is the Ice Cream Parlour. Here, you may enjoy Weis Quality Ice Cream, made in Sunbury, Pa., in sundaes, milkshakes, or whatever your heart desires.
Get a cone, a dish — top it however you desire! Make it a milkshake! Or, make a custom float, pairing any combo of ice cream and fountain soda. Get weird. Love it.
Chef Rob Dacko is leading the charge in the food court. They have loads of fun stuff planned here to fill your belly (and enjoy with the aforementioned beer and wine, if you so desire), from hot options like comfort Italian foods, made-to-order Asian noodle dishes like chow mein and pad thai, plus made-to-order sandwiches and oh yeah, a big ‘ol pizza oven to deliver you hot, fresh pies.
You’ll also find in-store made sushi, including a variety of to-go platter options.
I’m pretty hype about the Chobahi Yogurt Bar, which a) I’ve never seen before, but b) sounds great. It features two flavors of Chobahi yogurt (I’m hoping one is plain, but I’ll find out tomorrow) with a variety of toppings, both sweet and savory. Yes, that’s right — your yogurt doesn’t have to taste like dessert! Experiment and enjoy.
First of all, let me just explain I don’t have any bakery pictures that aren’t photos of signs (which are pretty cool on their own) because this ish is fresh! Weis Markets plans to bake in-house to a much greater degree than their competitors. That includes fresh-baked artisan breads (oh, and hey — want something custom, or maybe just want your bread warmed up on slow day? They do that!), doughnuts (YES) and specialty cakes.
Their “Cookie Nook” will feature house-made cookies, including chocolate-dipped peanut butter cookies, classic chocolate chip, kiffles (new!) and more.
Hey, do you know any grocery store selling fresh candy? I’m talking about the old fashioned chocolate kind. Weis Markets Enola will be selling Pennsylvania-made Asher’s Chocolates by the pound and specialty items.
“The Taj Mahal of Produce”
Weis is excited about its upgraded produce section, which in addition to a vast selection of fruits and vegetables, includes freshly squeezed juices (and samples upon visit!) and 12 infused waters.
A vast offering of organic produce will be rivaled only by its price point — 70 organic items will match the regular item price, in an effort to enable more families to try, and perhaps eventually convert, to organic produce.
Fruits and vegetables from around the globe will be available, in the hopes of providing as many types of produce as possible for the area.
Plus, you can get your produce custom-cut while you wait. Weis is also providing top-trend items like riced cauliflower and broccoli, which are often featured in health-conscious recipes.
Anyone who has been reading this blog long enough knows I’m a Pennsylvania product nerd, so I was excited to see a dedicated section to Pennsylvania-made products, including my good friends at Torchbearer Sauces. That’s right, you can buy hot sauce with my face on it (“Slaughter”) at Weis Markets Enola.
Behind the Pennsylvania section, you’ll also spy a build-your-own K-Cup package, offering mix-n-match bulk K-Cups.
This is also where you’ll find bulk candy, chocolate and even bulk spices (at a great price point).
Weis Markets Enola also features their largest to-date organic and gluten free section, a “store within a store.”
“It’s not a grocery store, it’s a food service store”
As you may have gathered by now, this store is jammed with fresh and unique items to enjoy in-store and at home. In fact, it’s aiming to be much of a one-stop shop for your party planning needs. The above-mentioned food court and bakery have loads of options — from cheese plates to cupcakes to complete holiday dinners — to order in advance.
But it’s not just food — Weis Markets Enola’s Floral Market is loaded with fresh greenery and flowers, including a great price point on orchids, and trending items like succulent gardens.
They’re aiming to be edgy and trendy and will feature a floral stylist on staff daily.
There are loads more features to boast about, from the Gas’n Go and drive-through pharmacy to the fact that the whole store is eco-conscious and features skylights, LED-lights and refrigerator technology designed to reduce energy and emissions.